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NEWS
FROM CREO, INC.
Creo Hyperflex Earns Award
Creo Darwin VI Authoring
Tool
Creo
Hyperflex Earns 2004 FTA
Technical Innovation Award
Creo Inc. (NASDAQ: CREO; TSX: CRE) is
proud to announce that its HyperFlex(tm) plate resolution enhancement
software has been selected as the sole recipient of the 2004
Flexographic Technical Association/Flexo Market News Technical
Innovation Award. Established in 1995, this award recognizes companies
that have made significant contributions to the advancement of the
flexographic printing and converting industry. The competition
recognizes products that are judged to be of the highest technical
accomplishment while providing the greatest return on capital
investment.
"We are extremely pleased with the
recognition we have received for HyperFlex-first the 2003 GATF
InterTech(tm) Technology Award and now the FTA Technical Innovation
Award," stated Chris Allen, Creo worldwide director of packaging. "HyperFlex
is just one of a number of Creo digital prepress innovations that is
helping our customers raise quality, accelerate job turnaround, and
differentiate their businesses. These awards demonstrate the value of
these developments to our customers and to the flexo industry as a
whole."
HyperFlex software is a resolution
enhancement technology that allows packaging trade shops, printers and
converters to produce smaller, more stable dots on flexographic plates
and presswork. The ability to produce a smaller minimum dot size
increases the effective resolution of the flexo plate, and allows
highlights to be reproduced more faithfully, with a less discernible
transition in vignettes. HyperFlex complements Creo Maxtone™
screening-the hybrid AM screening solution that overcomes highlight and
shadow reproduction limitations. Together, Maxtone and HyperFlex
software enhance the quality of flexo printing, and reduce the amount of
file manipulation normally required for problematic highlight areas.
Creo ThermoFlex® CTP imaging devices are
designed to maximize the full potential of HyperFlex software. Available
in narrow, mid, wide and new sleeve imaging formats, the ThermoFlex
product family features industry-leading productivity, ergonomic design,
and the flexibility to accommodate film, plates and sleeves with
efficiency and ease of use. With new HyperFlex-Ready imaging, flexo
printers are increasing the efficiency of prepress and achieving
impressive improvements in quality.
When asked to comment on several customer
print jobs, Anthony Masotti of New York Label said, "To try to achieve
the level of quality that is shown on the samples mentioned, a lot of
"doctoring" would have been needed. With the HyperFlex and Maxtone
combo, we're able to achieve offset-like vignette fades as well as dense
solids - on the same plate, using the same standard ink. Absolutely, the
results are night and day."
Added Les de Villiers of Sheane Graphics,
of Richmond, BC, Canada, "We have a new client who worked with a
competitor for 15-plus years. They were tired of not getting the results
they wanted so they decided to see what our system could do. They say
the print quality makes a difference in selling their products.
Everything looks brighter, we have better highlights, more contrast,
better detail and it's cleaner. It's the way the plates are made with
the ThermoFlex and Prinergy Powerpack® software-the Maxtone screening
and HyperFlex especially. It's a huge advantage for us."
Personalization Power Enhanced
for Direct Marketing in Latest Version of Creo Darwin VI Authoring Tool
Creo Inc. (NASDAQ: CREO; TSX: CRE) has
launched version 6.0 of the Darwin(tm) Variable Information (VI)
Authoring Tool. This powerful one-to-one marketing software now provides
advanced solutions for the growing demand of complex variable
Information jobs.
"For designers, creative shops,
advertising agencies and any marketer who embraces the value of ROI-driven
marketing models, Darwin 6.0 includes all the features required to
design, author and manage personalized variable information documents,"
said Yaron Mohaban, director, On-Demand Applications, Creo. "These
high-volume applications are used by a broad range of marketing
professionals to increase differentiation, stimulate business growth and
generate increased revenues."
Darwin turns QuarkXPress® documents into
variable data documents, making all elements-text, graphics, charts,
colors, layouts, backgrounds and even entire pages-dynamic. The software
efficiently handles large databases which is ideal for targeted
marketing and promotional campaigns. Version 6.0 offers a new Apple
Aqua®-based user interface and improved workflow, including a robust,
standalone database engine that improves performance and flexibility. It
also supports optimized PostScript® output format which keeps spooled
file size minimal, speeding up file creation, which is useful for black
and white printers. Darwin 6.0 runs natively on Mac OS® X and supports
QuarkXPress 6.0.
The Darwin application is now available in
two configurations: the industry recognized Darwin Desktop and the new,
more powerful Darwin Pro with an enhanced feature set for more complex
jobs.
Darwin Pro enhancements include support
for Darwin Driven Graphics. Users can now choose from multiple chart
types which can be created dynamically for each record. Flexible
controls allow users to preview and soft-proof graphics in QuarkXPress
before sending to print. The ease of use and WYSIWYG functionality means
that incorporating data-driven graphics into documents requires no
special learning and there's no uncertainty regarding print results.
Dave Rohe, president of The Document
Center is pleased with the release of the new data-driven graphics
applications. "We have even more solutions at our disposal that provide
us with unique competitive advantages," he said. The Document Centre
produces and distributes technical and marketing literature from Carol
Stream, Illinois, USA. "The elegant simplicity of the new GUI for these
data-driven graphics clearly demonstrates that Creo understands the
markets' needs as well as their expertise to manufacture intuitive and
powerful software solutions," said Mr. Rohe.
Another new feature of Darwin Pro software
is the ability to edit profiles by adding or deleting fields and even
changing their types.
Darwin 4.5 users can upgrade to either
Darwin 6.0 configuration by purchasing a license number at www.creo.com/darwin.
Customers who purchase or upgrade to Darwin Pro 6.0 will also receive a
free copy of QuarkXPress 6.0, English or Passport version (available on
a first come-first served basis). Visit www.creo.com/darwin for more
information about Darwin 6.0 products, an application demo, and the
schedule for webinars where Creo will demonstrate the benefits of Darwin
6.0.
Scheduled for release in June 2004, the
new version of Darwin 6.1 features new variable information tools. Creo
will demonstrate these new features at Drupa:
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Support for Xerox® VIPP(tm)
(Variable-data Intelligent PostScript Printware) format. This
PostScript-based language defines variable information color
documents. This support enables an integrated solution for users of
Darwin software, for both color and black and white printers.
Support for the VIPP format makes Darwin accessible to multiple
printers support industry standards.
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Hot folder automation integrated with
web applications. This feature enables the initiation of importing a
database and executing a print run by simple drag and drop
operation. The flow is fully automated, initiated with a keystroke
and can be easily integrated into web applications.
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Set page device enables the user to
define different paper attributes for each page of a document. This
feature is especially useful when using the page rule feature in
Darwin, for jobs that require variable number of pages in each
booklet. Each needs to be printed on different paper attributes.
Creo will demonstrate the powerful
variable information features of Darwin software at Drupa 2004 from May
6-19, 2004 on stand B10 in Hall 4.
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