Spring 2005                    return to newsletter contents page

FPPA to Focus on Improving Members' Business

Chris Horton

FPPA President

Thank you for your recent participation with our annual conference in Florida. The presenters and suppliers provided valuable insight into both our current and future industry conditions. Mike Waite, President & CEO of Menasha Packaging, gave an excellent keynote speech highlighting the changes within his company and industry.

This past year, we have focused much attention on the future state of our business with an emphasis on

digital printing and other technologies that may have a disruptive influence on our existing business. During the coming year, we will focus more on our current business state. What can we do to improve our existing business? What niche can we exploit with our existing capabilities and resources? How can we get a greater return from our existing business investment? If I must invest, what will deliver the greatest return?

We will reexamine the value proposition for FPPA with a strategic planning session in June. Each of you will be asked for feedback prior to this meeting. Please take the time to respond to the survey to be released later this week. For our industry and association to remain strong and viable, each of our businesses must remain strong and viable. Your feedback drives the information and programs the association provides. Please let your voice be heard.

I am honored to serve the association. Since the inception of the organization, the FPPA has helped my business in immeasurable ways. This is truly a situation where more time invested in the association has meant a greater return to me personally and to my business. I encourage each of you to volunteer your time and talents. Your investment will be rewarded many times over. Please contact me with any comments or suggestions you may have, 336-855-4862 or chris.horton@alcoa.com.

Thank you for your support.

Chris Horton, President