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Creo
Signs Agreement to Resell Xerox Digital Systems
Creo Inc. (NASDAQ: CREO; TSX: CRE) and
Xerox Corporation (NYSE: XRX) announced today that they have entered
into an agreement under which Creo will resell Xerox's mid-range and
entry-level production color digital presses in the United States and
Canada. Effective February 1, Creo will sell the Xerox DocuColor® 3535,
5252 and 6060 digital color presses combined with the Creo Spire(tm)
color server and other prepress software. In addition, Creo will work
with Xerox's direct sales force to identify sales opportunities for the
DocuColor iGen3 production press. The reseller agreement allows Xerox to
increase the penetration of digital presses into commercial print
establishments and offers Creo the ability to provide customers with a
complete digital printing solution.
"Xerox and Creo have worked together for
many years and we share a vision for how digital print can help
commercial printers be more successful," stated Amos Michelson, Creo
chief executive officer. "With this agreement, we will be able to
support our customers in their move to a combined offset and digital
printing world."
The New Agreement
Under the new agreement, Creo will provide
system analysis and applications support for the prepress workflow
software systems including the Spire color server, while Xerox will
provide service and support for the digital presses. Xerox will continue
to sell the Creo Spire color server as part of its complete digital
print portfolio through existing Xerox channels.
The companies also announced that they
will cooperate on the development of workflow software that increases
the value of digital print for production customers. Xerox and Creo are
both supporters of Networked Graphic Production(tm) (NGP(tm))-the
industry-wide initiative with over 30 partners working to automate the
entire print production process and create an efficient, collaborative
environment between management and production systems. NGP Partners are
committed to working together to deliver seamlessly integrated,
cross-vendor solutions that decrease cycle times, cut costs and increase
revenues. Xerox and Creo expect that their unified workflow software
developments will be leading examples of the application of open
industry standards. The first examples of the collaborative development
are expected to be demonstrated at the upcoming Drupa 2004 tradeshow in
May.
"Creo's relationships with commercial
printers and its dominant installed base of prepress workflow systems
mean that we can bring the value of digital printing to more customers
by working together," said Gil Hatch, president, Xerox Production
Systems Group. "Our joint product development will address our
customers' workflow challenges to provide more efficient processes and
deliver greater productivity."
The Benefit
The combined future digital workflow
solutions will allow printing professionals to tightly integrate digital
printing into their current production operations. For instance, initial
work on a project can be completed without a commitment to any
particular method of print. At the click of a mouse, operators will
instantly direct work to either a digital or an offset press and
intervening prepress steps like imposition, formatting and color
calibration will be automatically executed. This workflow allows
customers to deliver a full range of printed products with unmatched
quality and efficiency.
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